---
title: "Applied AI for SMEs and professionals: five decisions to move forward"
description: A practical path to discover AI opportunities, set priorities,
  prepare your business, test with evidence and integrate improvements into
  everyday work.
author:
  name: Walter Jerusalinsky
  title: AI strategy and implementation
  url: https://www.linkedin.com/in/walter-jerusalinsky/
canonical: https://www.idoneos.com/en/applied-ai/
image: resources/opportunities.png
source: applied-ai/index.md
---

<p class="series-label">Thought, technology and AI applied to real projects</p>

# Applied AI for SMEs and professionals: five decisions to move forward

Artificial intelligence expands what we can do. To make use of that capability, we need to connect it to something we want to achieve and find a way to put it into practice.

In a business, the process starts by understanding the work and recognising what deserves an improvement. Other questions follow: where to begin, which conditions are needed, how to verify the result and what it takes to sustain it.

This series moves from one question to the next. It is intended for small and medium-sized businesses and professionals across different fields, taking each reader's activity and purposes as its starting point.

## Each decision prepares the next

We begin by discovering opportunities and relating their potential to effort and cost. That understanding lets us compare ideas and choose a priority.

Once an opportunity is selected, we can examine the information, people and conditions it needs. Preparation leads to a test with a clear question and a way to judge the results.

If the evidence supports moving forward, it is time to develop and integrate the solution. Its operation, people's participation and the ability to sustain value in everyday work all matter at this stage.

Each article develops one of these decisions and explains why it leads to the next. An imaginary spare-parts distributor accompanies us through the series: we follow an enquiry from its arrival to a reviewed reply. The example connects each concept to the work and lets us revisit it as we progress.

## How we work

In [AI bootstrap](ai-bootstrap/), we explain how we aim to recover the first investment, fund further improvements through their results and build a relationship that earns a recommendation.

## How I work with businesses and professionals

I am [Walter Jerusalinsky](https://www.linkedin.com/in/walter-jerusalinsky/). I work with SMEs and professionals on AI strategy and implementation, from understanding an opportunity to developing and integrating validated ideas.

My [AWS Certified AI Business Strategist certification](https://www.credly.com/badges/6bb5d791-3b15-4738-92af-ed361e45d676/public_url) and [Early Adopter badge](https://www.credly.com/badges/ceafdd16-2792-409c-b866-ff6e68c56914/public_url) can be viewed on Credly. You can also [browse all my credentials](https://www.credly.com/users/walter-jerusalinsky/badges/credly).

## The five decisions